![]() EU-US Data Privacy Framework: Does it make Google Analytics GDPR-compliant?.The aftermath of the Privacy Shield for Google Analytics users.The strike-down of the Privacy Shield and its consequences for businesses using Google Analytics.Safe Harbor Privacy Principles: What they were and why they failed.Google Analytics, GDPR and the EU-US data transfer frameworks.Keep reading to learn more about the underlying privacy issues of Google Analytics and the consequences they might have for companies handling EU residents’ data. However, many privacy experts question whether the framework will provide enough protection for EU residents and survive a potential complaint before the Court of Justice of the European Union (CJEU).Īlso, there are many other reasons for switching from Google Analytics and making your data collection more privacy-friendly, future-proof and effective. The newly introduced EU-US Data Privacy Framework solves the legal issues around data transfers through Google Analytics. The mother company of Google Analytics, Google LLC, has also been hit with multimillion-dollar fines by several European data protection authorities, including France’s CNIL, Sweden’s IMY and Belgium’s APD. ![]() The Austrian, French, Italian, Norwegian and Swedish data protection authorities (DPA) have recently ruled that the use of the tool is illegal under the General Data Protection Regulation (GDPR). It’s free and allows you to analyze website traffic and gather valuable data about user behavior.īut at the same time, the way Google Analytics collects and processes data has been a concern for privacy-conscious businesses and regulators. Google Analytics is the most popular analytics tool on the market.
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